ABOUT MILICA KRSTIC
Milica Krstic help governments, universities and companies measure what truly matters: how human their systems are.
With the Humanized Systems Index™, I turn mental health into strategic capital for the next era of leadership.
Milica Krstic is a Forbes 30 Under 30 (Social Impact) lister, author, and international speaker focused on transforming the way mental health is understood and embedded in societies. With a foundation in psychology, psychotherapy, digital marketing, and social innovation, she works at the intersection of human experience and systemic design, turning insights about wellbeing into strategies that leaders can apply at scale.
She is the founder of Safe Space, a global initiative that delivered more than 30,000 free therapy sessions in 12 languages, breaking barriers of stigma and access. From this pioneering work, she created the Humanized Systems Index™ (HSI) — the first global framework to measure how humane and sustainable organizations and institutions truly are in their treatment of individuals.
Her book, It’s Not a Big Deal, shares 30 personal stories of resilience and inner safety, while her talks at international forums — including the MISK Global Forum, the World Congress for Psychotherapy, and the AI Summit — highlight her mission to humanize systems and reframe mental health as a form of strategic capital. Today, she advises governments, universities, and companies that want to lead systems where human wellbeing is not an afterthought but a foundation for resilience, reputation, and long-term success.
PUBLICATIONS
It’s Not a Big Deal is a collection of real stories from Milica's life — small moments she once dismissed but later realized were shaping her sense of safety, self-worth, and resilience. It’s an honest look at what it means to be high-functioning, praised, and seemingly fine on the outside, while feeling lost on the inside.
AS FEATURED IN
